ESC Boston 2009

Unleash your product's potential with NXP microcontrollers at ESC Boston, September 22-23, 2009

Visit NXP at the Embedded Systems Conference in Boston at the Hynes Convention Center, September 22-23, 2009, and attend our informative sessions around the newest members of our Cortex-M3 and Cortex-M0 based LPC1000 family. We will be sponsoring five different exclusive sessions in room 203 that will give attendees detailed insight and understanding of the unique integration of the Cortex-M3/M0 cores into the LPC families. Every attendee who returns a survey at the end of the session will be entered to win a free evaluation kit.

We will showcase LIVE demonstrations of our LPC1000 and LPC3000 families in room 203 before and after the individual sponsored sessions.

Please visit us on the show floor in booth #206 during the ESC Boston exhibition hours:

• Tuesday, September 22: 11:30am - 7:00pm
• Wednesday, September 23: 11:30am - 4:00pm

We will also be present in the ARM Partner Pavilion (booth# 901).

• Download your free ESC Expo Pass!

NXP will be holding FREE sponsored sessions in room 203 on September 22nd and 23rd. Every attendee will receive a FREE evaluation kit for returning a survey at the end of the session.

The sessions will cover the following topics:

Session times:

• Tuesday, September 22nd, 11:30am to 1:00pm
• Wednesday, September 23rd, 11:30am to 1:00pm

Abstract: This presentation provides an in-depth review of the world's first microcontrollers based on the new Cortex-M0 core from ARM. The session includes an introduction to the Cortex-M0 core, the LPC1100 series chip architecture, as well as the special features and performance. The Cortex-M0 allows for extreme low-power microcontroller implementations, features highest code density and provides fast deterministic interrupt performance.

Speaker Info: Rob Cosaro, Systems Applications and Architecture Manager, NXP Semiconductors

Session times:

• Tuesday, September 22nd, 1:15pm to 2:45pm
• Wednesday, September 23rd, 1:15pm to 2:45pm

Abstract: This presentation describes the implementation of the NXP LPC1100 microcontroller series based on the ARM Cortex-M0 core, the industry's first. The architecture of the LPC1100 is discussed in detail and we will show why it is very suitable for energy sensitive applications and simple to learn and use. In addition, a new web-based design environment will be unveiled.

Speaker Info: Rob Cosaro, Systems Applications and Architecture Manager, NXP Semiconductors

Session time: Tuesday, September 22nd, 3:00pm to 4:30pm

Abstract: Developed by EEMBC^®, CoreMark is a simple, yet sophisticated benchmark that is designed specifically to test a variety of CPUs, from 8-bit microcontrollers to 32-bit embedded processors. Running CoreMark produces a single-number score allowing users to make quick comparisons between processors. CoreMark results can be submitted by customers and developers and will quickly create a large body of scores that might be able to replace the old Dhrystone benchmark. In addition, this presentation shows how to use EEMBC's EnergyBench test methods to cut through the "specmanship" in power consumption specifications.

Speaker Info: Rob Cosaro, Systems Applications and Architecture Manager, NXP Semiconductors

Session time: Tuesday, September 22nd, 4:45pm to 6:15pm

Abstract: In the embedded space, programming complex peripherals like USB can be challenging. This tutorial helps you to develop an understanding of the USB protocol and the host interface together with the underlying USB firmware. Let NXP connect the dots and explain USB concepts including bus enumeration, endpoints and descriptors.

Speaker Info: Amit Bhojraj, Technical Marketing, NXP Semiconductors, and Tom Tang, Software Engineer, NXP Semiconductors

Session time: Wednesday, September 23rd, 3:00pm to 04:30pm

Abstract: Red Suite (from Code Red Technologies) is a complete embedded design alternative to existing IDE solutions. In this session, you will:

• Gain a software perspective on Cortex-M3, Cortex-M0 and how they compare with ARM7TDMI,
• Consider embedded design styles using an RTOS scheduler and polling loops,
• Find out about Serial Wire Debug and the benefit of low-cost Single Wire tracing for your designs,
• Get a tutorial on using Red Suite 2 with the NXP Cortex-M3 based LPC1700.

Speaker Info: John Rayfield, Code Red Technologies Inc.

Our LIVE demonstrations will include devices from our LPC1000 and LPC3000 families along with our recently introduced products which offer the fastest flash, lowest cost, and lowest power consumption ARM-based microcontrollers on the market. The product demonstrations will be held before and after the presentations on September 22nd and 23rd in room 203.

Please visit us on the show floor in booth# 206 during the ESC Boston exhibition hours:

• Tuesday, September 22: 11:30am - 7:00pm
• Wednesday, September 23: 11:30am - 4:00pm

Our booth staff can update you on the latest product developments, provide information on the sponsored sessions, and more.

For information on our LPC1000 family, visit: www.standardics.nxp.com/products/lpc1000.

For information on our LPC3000 family, visit: www.standardics.nxp.com/products/lpc3000.

For information on all our microcontroller products, visit: www.nxp.com/microcontrollers.